Irregular Choice - The Brand

"Recapture your freedom which eloped with your youth" - Irregular Choice

Irregular choice are undoubtedly the epitome of quirky, in store you’re greeted by an array of glorious shoes in selections of different colours, prints and textures, alongside vibrantly adorned walls and flooring. It’s a high-heeled haven for shoe lovers where nothing is predictable, accessories also decorate the walls and for a minute it’s hard to know where to start first. From the ‘Miaow Shopper’ – a novelty cat faced shopping bag with gem stone eye detail; to the ‘Sasperilla Rucksack’ – a Navajo vibrant print rucksack, you’re spoiled for choice in outrageous designs to purchase.

The beginning of this whimsical brand began in 1999 by creator and designer, Dan Sullivan. Dan launched the brand in the seaside town of Brighton after being highly inspired by his surroundings on his travels around the world. Dan was twenty-three and after a short time of designing for Everlast and Soviet clothing he decided to start his own exciting, fresh, new brand. During this time, fashion was all about making a bold statement, and this is powerfully portrayed in his designs today.

Irregular Choice is unquestionably known for their shoes, which specialise in unique shapes with arched heels and tactile textures. They are currently at the forefront of unique fashion footwear. Every shoe is designed with devotion to detail. The range provides an imaginative, distinctive, wearable selection for an eccentric shoe lover. However, the brand doesn’t just stop at shoes, Irregular Choice offer an aberrant collection of clothes and accessories for both men and women. In 2004 Irregular choice expanded to cater to everyone and currently launches over 400 pieces per season – 800 a year, each style unique in its own way. Due to its current success there’s also plans to take it to wholesale next year.

Aside from Irregular Choice’ stores, the website sales have seen an unbelievable increase compared to last year with a 62% rise. The website also stocks all collections from shoes, clothes, accessories and lifestyle products. It’s is fun and fanciful with it’s vivid, interactive homepage which transports the user into the world of Irregular Choice.

The past ten years has seen the brand transform into a popular label supporting eccentricity at all times and pushing boundaries in all aspects of design. The brand has collaborated with worldwide designers such as fashion innovator Emma Bell, Heatherette, cult 60s doll Blythe, The CobraSnake (Mark Hunter) and students at the highly acclaimed London College of Fashion. All collaborative designs relentlessly represent the Irregular ethos.

With Irregular Choice stores across the world and over 100 stockists including Office, Shuh, Poste Mistress & Selfridges the brand is earning cult status and celebrity following including Gwen Stefani, Katy Perry, Sienna Miller and Agyness Deyn.

Irregular choice are now looking to open three more stores in the UK alone in the next 12-18 months, whilst actively looking to open more Irregular Choice stores worldwide in Hong Kong, Paris, Rome, Tokyo, Dublin, and Santa Monica within the next 12-36 months.

Consequently if you’re looking for a brand mesmeric and effervescent, this is the brand for you. You’ll be treated to a burst of Flamboyancy and fun right from the very start.

I definitely recommend this brand to anyone looking to stand out in the crowd, and seeing as it's no secret that I LOVE cats... their whimsical miaow variety makes me so very happy!!

I'd love to hear your thoughts on the brand!!

Cheers,

Dianne
xoxo

Back to Blogging.

Now, I'm not quite sure when I abandoned my blog, but as I'm more inspired than ever by things around me, particularly in beauty and fashion.. I decided it would be rude not to share my thoughts and inspirations.

I feel like I should update you all on what's been going on in my life as of late. It might take a while from where I last left off, but I'll try and narrow it down a bit for you.

So since I last blogged I finished my Btec National Diploma in Photography at college and I was accepted into University for the creative arts in Epsom, Surrey. The year 0 year I was meant to go to was axed by the government due to funding situations so I was referred into year 1 to start in 2011. Which is where I am now.

In my year off I got a job with a fashion and beauty promotions company, mostly promoting brands within the beauty sector. This job was exactly what I needed to help with the promotions side of my new university course and I loved my flexible hours. It gave me a wider knowledge on brands and promotions and just working with fragrance and cosmetics was exciting for me.

I'm now at UCA studying Fashion Promotion & Imaging. I've only been here a month but working with exceptional people within the fashion industry and getting a real feel for what's to come is amazing. I live so close to the buzz of London too and I feel like my future could be more exciting than ever working in fashion.

Speak soon,

Dianne
&:)
xoxo

Forgotten Secrets.

I almost forgot how splendid Maybelline Dream Matte Mousse is. Earlier on I was popping to the shops and didn't want to have to spend ages on my makeup, yet didn't want to go with out any on. My first instincts used to be to just wack out the matte mousse, but I had totally forgotten about this little gem. This used to be my everyday foundation and it worked fine. Until I started using HD Liquid foundations and better coverage foundations. The matte mousse is so easy to just blend in and has a good quality coverage and I think it's something everyone should have in their makeup collection for those fast, effective times when you just can't be bothered to put in a big effort.

I picked up a couple of products whilst I was out at the Supermarket, so a haul is in order, as well as a little shopping trip haul I have from past weeks with some Barry M goodies.

Love & Lipgloss,

Dianne DD.

xoxo

Floral Hair Piece.

So for New Year I bought everything I needed but missed out the most important part of my outfit, a hair piece. Now most people wouldn't think this was important at all.. but I'm a little bit crazy and really enjoy having a rather big item on my head.. strange I know..

So I got out the super glue, found some fake flowers and a long hair slide and made my own!

My Mam wasn't too impressed that I'd taken all the heads off her fake flowers however.. but the hair piece was looking rather cool.

Plenty of models and runway shows have adorned heads with floral pieces and designs and I think they look very striking.

Here was my end result;

Now I know it looks a bit shabby, but for a first time quick idea it didn't look too bad. I must admit the photo's don't give it too much justice and it looks marginely better in real life..

& here it is in my hair..

So as if I haven't got enough hair accessories, I've decided to buy in a wholesale of different coloured petals and hair slides to make some up for different outfits.

If anyone is interested in reviewing these get in touch :)

Stay Safe!

Love & Lipgloss,

Dianne DD.

xoxo

J'adore Parisienne.

There's a current Parisienne trend on the scene at the moment ready for the spring/summer and I love it. Topshop have caught onto it and they currently have some great items of clothing in this collection.

One of my favourite items is this embroidered Eiffel Tower tee -

This top has a really summery feel and it's just adorable! It would look perfect with skirts and tights, leggings and jeans and is so adaptable to any look and the little embroidered Eiffel Tower designs are so cute!

Another item I came across in the collection by Topshop was this hair band. I am a bigggg sucker for bows and hair accessories and the minute I saw this I fell in love. This hair band is gorgeous. The layered ribbons are lovely and it's just such a good item to finish off an outfit!!

And last but cerrrrtainlllyy not least is this little gem!!! This necklace is from Ruby Boutique, a new online store selling some amazing accessories and all handmade by the lovely Laura! This store is very cheap yet so chic. All items purchased has free postage and packing and there's no minimum spend! I know this necklace will be in my online basket very soon to kick start the summer and I'm really excited to pair it up with my other Parisienne themed items.

visit the store and check out the other items on offer :)

http://www.rubyboutique.co.uk/

Aside from my little collection excitement, I went shopping the other day and have some pretty little pieces to show off in my next blog. So stay tuned!

Au Revoir

Love & Lipgloss,

Dianne DD.

xoxo

Small Avon Haul & Review.

So as you all know my Avon orders arrived on Wednesday and I promised a little bit of a haul and review and I've now had a decent chance to try out all the products.

So I'll start with the Ideal Shade Foundation.

I bought this product because I've been vastly running out of Avon's Perfectwear Extralasting Foundation which I loved because it's a 2 in 1 foundation and primer, meaning no faff on with both products.

But as I got Gosh's Velvet Touch Foundation Primer for Christmas I decided to try this foundation out.

So I've been using this foundation everyday since I got it and found it really quite splendid.

This foundation goes on really well and aside from my velvet touch primer, the foundation also feels very velvet-esque and leaves a matte finish.

I've had this foundation on from early this morning and it's now 3.09am the next day and I still haven't taken off my makeup and I've unfortunately been to two jobs, yet my foundation is still intact and I look no different to how I left for work yesterday morning. So thumbs up for this product. Thumbs down to my late night makeup wearing. (Beauty Bloggers who religiously cleanse and tone. I'm deeply sorry, there's just nights you have no energy. All hale 3in1 makeup wipes).

Another product I bought was the Arabian Glow Liquid Lip Balm.

This product has been in the Avon Sale book for quite some time now and I've been very indecisive as to whether to try it or not as recently I've gone off lip glosses and more swaying toward just lipsticks. But I was very interested in trying a liquid lip balm as I thought this might have the same attributes a lip balm contains yet the glossyness of a lip gloss.. pardon my blabber.

So when this arrived I was very pleased as the colour looks very different in the brochure. I instantly tried this as I was dying to know what sort of texture and colour it turned out to be.

I have to say I was really pleased. This product is very pigmented. The colour turns out really strong, very similar to how it looks in the tube which can be quite rare.

The texture isn't too sticky at all and it feels quite conditioning on the lips and leaves a really nice pinky coral tint!

I tried this product out with my Barry M lip paint in 100 and it is very flattering and my next run in with this product will be over the top of 147.. as I've been loving my coral colours recently.

Safe to say this was a favourite buy!

The next two products I decided to buy was the new Mega Impact Lipstick which is featured on the Avon adverts at the minute.

I was very intrigued at the shape of these new lipsticks and decided to get a couple of colours.

I went for Charged Cherry and Fuchsia Fun as I love my pink lip colours.

What Avon Say about this product:

Colour magnifiers boost the colour by highlighting and reflecting the true colour, so what you see is richer and more impactful. Rich, creamy formula, wears for hours. SPF15.

This first one is Fuchsia Fun.

Both colours are really fun colours to wear and can be worn as many different looks. You can spread it thinly for day-time wear or thick for a full impact, evening look. The lipsticks also contain glitter and are very shimmery when applied and have a slight gloss.

This little gem is Charged Cherry.

Another item I received which I missed off my last post is their Seeing Stripes Blusher. I've had this product before and I loved it!!

Not only does it look very cool, it's just an all round fabulous product.

It also has a good sized mirror on the back.

This blusher is a multi shaded miracle.

It can be worn light, or dark or a mixture of all colours and is amazing for contouring.

The lighter shades have a slight shimmer and the darker shades are more of a matte texture.

I tend to use the lighter shades on the apples of my cheeks and the darker colours higher up to contour my cheekbones.

I definitely recommend this product now while it's on sale. I can't quite remember how much I paid for his but I think around £3 which is excellent for the quality.

I always love a good Avon buy and they don't tend to let me down. So high fives!

Love, Lipgloss and very tired eyes,

Dianne DD.

xoxo

Project 10 Pan.

I've been having a tidy up recently and discovered I really do have far too much makeup, yet I still keep buying more when it's really not needed. (When I say tidy.. I mean into an organised mess). I have decided a solution to this and I think I'm going to start project 10 pan. I've seen a few different Bloggers and Youtubers do this and for a challenge I'm going to see how I last. I already have a few products which are nearing the end so this might be a good opportunity to start.

If you're not aware of what project 10 pan means, basically it is where I can't purchase any new cosmetics until I have used up/hit pan on 10 items or more in my current makeup collection. It counts on any cosmetic and the whole product has to be fully used up for it to count. Once I have used up 10 of my items, then I am allowed to purchase something.

When I first heard about this I was more leaning toward not trying, considering I can't keep away from the Barry M counter. But seeing as my makeup collection has grown drastic amounts, particularly over Christmas, I think it's a good idea. I'll keep updated on how this works out.. fingers crossed!!

Love & Lipgloss,

Dianne DD.

xoxo